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October 8, 2025 What the EA $55B Buyout Means for AdTech & Marketing PlatformsWhen Electronic Arts (EA), one of the world’s largest game publishers, gets taken private in...
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August 20, 2025 What Fortnite Taught Us About “Selling Without Selling”Most ads try to grab your attention. Fortnite? It makes you want to pay attention....
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August 20, 2025 Ad Pressure in Mobile Games: How Much Is Too Much?If players are spending more time watching ads than actually playing your game, you don’t...
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August 20, 2025 The Weirdest In-Game Ads Ever, And Why They Worked.When people hear the term “in-game advertising,” they usually think of virtual billboards, sports arena...
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August 20, 2025 3.4 Billion Gamers, But Less Than 5% of Global Ad Spend? Something Doesn’t Add Up.The video game industry is no longer an emerging market; it has become a dominant...
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July 28, 2025 25 Billion Hours in Call of Duty: Why In-Game Advertising Deserves Your AttentionCall of Duty players have collectively spent more than 25 billion hours in the game.To...
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July 10, 2025 Gender biases in gaming: Have things changed?Over the past few decades, the gaming world has expanded far beyond its original boundaries....
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July 10, 2025 Puzzle Games: A New Creative Playground for BrandsPuzzle games are quickly evolving into vibrant, emotionally engaging spaces where brands can connect deeply...
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July 9, 2025 The Evolution of Ads in Video Games: A Timeline JourneyEver since people started staring at screens, advertisers have tried to grab their attention, first...
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July 8, 2025 Why Ignoring Millennials & Gen X Could Cost You the Gaming MarketWhen most people think about gaming today, their minds often jump straight to Gen Z...
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