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Client Overview:
A leading chocolate brand in the UK and Germany.
Challenge:
Measure ad impact on awareness, recall, and purchase intent.
Objective:
Boost ad recall and drive purchase behavior.
Solution:
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Used interactive, gamified, and rich media ads
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Personalized creatives with dynamic optimization
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Conducted a Brand Lift Study to track effectiveness
Results:
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46% uplift in ad recall vs. traditional ads
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39% higher purchase rate among exposed users
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77% ad recall in exposed group vs. 31% in control
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Rich media ads had 20x higher CTR than banners
